While giving money away and using company resources to support philanthropic causes, social ventures, and the local community may seem like it would make a company less profitable, that’s not necessarily the case. These days, more than ever, people want corporations and companies to connect with them on a human level. They want to do business with people who care about others, not faceless corporations simply trying to make the most money.
Last week, CR Magazine honored 100 publicly traded companies at the New York Stock exchange for their corporate responsibility practices. Topping the list were household names like AT&T, Mattel, Bristol-Myers, Eaton, Intel, Gap, Hasbro, Merck, Campbell, and Coca-Cola.